The New Revolution in Social Networking - TikTok
社交网络的新革命 - TikTok
Video is the preferred format of the digital world, especially for younger users. One of the social networks that has become a favourite among teenagers is TikTok, formerly known as Musical.ly, an app that takes full advantage of the video format.
视频是数字世界的首选格式，尤其是对于年轻用户。TikTok是青少年最喜欢的社交网络之一，以前被称为Musical.ly,是一款充分利用视频格式的应用程序。
TikTok is a social network that combines Vine and Snapchat, with which you can create videos ranging from 15 seconds to one minute. It also allows you to add special effects to your videos to customise them. It’s a step beyond Instagram stories, and its differential factor is that the videos posted in the app are all based on a song the user previously selected.
TikTok是一个结合了Vine和Snapchat的社交网络，你可以用它创建15秒到1分钟不等的视频。它还允许你在视频中添加特殊效果来定制它们。这是Instagram故事之外的一步，其区别在于，应用程序中发布的视频都基于用户之前选择的歌曲。
Musical.ly was created in 2014 by two Chinese entrepreneurs, Alex Zhu and Luyu Yang, who observed the rapid acceptance of Snapchat among younger Americans. Near the end of 2017, the Chinese giant ByteDance purchased Musical.ly for over 850 million euros and changed its name to TikTok.
音乐的2014年，两位中国企业家亚历克斯·朱（Alex Zhu）和杨鲁豫（Luyu Yang）创建了Musical.ly，他们观察到美国年轻人对Snapchat的迅速接受。2017年底，中国巨头比特登收购了音乐剧。ly以超过8.5亿欧元的价格收购，并将其更名为TikTok。
ByteDance has become the most valuable startup in the world: in October 2018 it was valued at over 66 billion euros, overtaking Uber, which had been leading the list of most valuable startups in the world for years. ByteDance has also developed an instant messaging system with its new app Feiliao (“Flipchat” in the English-language version). This hybrid between instant messaging and forums is already available for download on iOS and Android, but it has only been launched in China.
ByteDance已经成为世界上最有价值的初创公司：2018年10月，它的价值超过660亿欧元，超过了优步，优步多年来一直在全球最有价值的初创公司名单上领先。ByteDance还开发了一个即时通讯系统，其新应用程序Feiliao（英文版为Flipchat）。这种即时通讯和论坛的结合已经可以在iOS和Android上下载，但它只在中国推出。
Nowadays, we have online consumers over 35 who continue to use Facebook and Twitter, Millennials who use Instagram and Youtube, and Generation Zers who prefer TikTok and Twitch. The latter platform is preferred by gamers.
如今，有35岁以上的在线消费者继续使用Facebook和Twitter，千禧一代使用Instagram和Youtube，还有一代人更喜欢TikTok和Twitch。游戏玩家更喜欢后一种平台。
You can use TikTok to upload videos from your mobile while you sing and dance, adding lots of comedic touches, and you can share them online. Furthermore, TikTok launched a live video platform in 2016, Live.ly, which is used by influencers to stream content to their followers.
你可以使用TikTok在唱歌跳舞的同时从手机上传视频，添加许多喜剧元素，你可以在线分享。此外，TikTok在2016年推出了直播视频平台Live.ly，它被有影响力的人用来向他们的追随者传递内容。
