竞价搜索广告

  AUCTION SEARCH AD  

 竞价搜索广告

When we use a search engine to search for a keyword, relevant paid advertisements will appear on the search results page of the search engine, which is what we call auction advertisements. Bidding advertising is an online advertising form that is self-served and managed by "advertisers", who adjust prices to rank and pay according to advertising effects.

当我们使用搜索引擎去搜索一个关键词的时候，会在搜索引擎的搜索结果页出来相关的收费广告，也就是我们说的竞价广告。竞价广告是由“广告主”自助投放，自主管理，通过调整价格来进行排名，按照广告效果付费的网络广告形式.

Scenarios where auction ads appear

竞价广告的出现场景

When netizens encounter problems and use search engines to enter keywords to retrieve relevant information, they will see advertiser placement information on the retrieval result page. The whole process is a process in which netizens actively obtain certain information, matching the content related to the advertiser, and these advertisements of the advertiser become a consultation for the netizens who want to obtain information.

网民遇到问题后，使用搜索引擎输入关键字检索相关信息时，在检索结果页看到的广告主投放信息。整个过程是网民主动获取某方面信息的过程中，匹配到广告主相关的内容，广告主的这些广告相对网民而言就成了想获取信息的咨询。

It is easier to understand the advantages and disadvantages when we understand the basic definition and usage scenarios of search engine bidding advertising.

当我们了解搜索引擎竞价广告的基本定义和使用场景时再来理解优缺点就更容易一些。

Search engine is a kind of basic Internet application, which occupies a very important position in the daily information acquisition activities of netizens. The Internet usage rate of netizens is also as high as 81.3%.

搜索引擎是一类基础的互联网应用，在网民的日常信息获取活动中占据着十分重要的地位。网民的上网使用率占比也高达81.3%，

Search engine user scale and utilization rate picture as follows:

图一：搜索引擎用户规模及使用率 

                                                      图一

Advantages of auction ads：

竞价广告的优点：

1. Fast online advertising: After recharging, you can immediately enter the search engine ranking homepage after setting the keyword price, and the advertising position can be controlled by yourself through bidding.

1.广告上线快：充值后设置关键词价格后即刻就可以进入搜索引擎排名首页，广告位置可以通过竞价方式自己控制。

2. Flexible delivery: Free settings such as the delivery time, delivery area, daily budget, bid, etc. of advertisements can meet multiple goals, and can improve and change the campaign almost in time.

2. 投放灵活：广告的投放时间、投放区域、投放日预算、出价等自由设置，可以满足多个目标，几乎可以及时改进更改广告系列。

3. Trigger a wide range of customers: more than 80% of Internet users can be reached.

3. 触发客户面广：能触到约80％多的互联网用户。

4. The timing of advertising is good: the group that triggers the display of advertisements is the netizens who have this demand. Ads convert relatively better.

4. 广告投放时机好：广告触发展现的群体是正有这方面需求网民。广告转化相对更好。

5. Pay per click: You only need to pay for valid clicks, and you can effectively track your return on investment using data.

5. 按点击付费：只需要支付有效点击的费用，利用数据可以有效跟踪投资回报率。

6. Unlimited number of keywords: You can set up countless keywords for promotion in the background, and the number is controlled by yourself.

6. 关键词数量无限制：可以在后台设置无数的关键词进行推广，数量自己控制。

7. The keywords are not divided into difficulty level: no matter how popular the keywords are, as long as you want to do it, you can enter the top three.

7. 关键词不分难易程度：不论多么热门的关键词，只要你想做，你都可以进入前三。